Inspired by her grandmother, Chloe DeCoito —Founder and Nebraska native— created Eunice the Label in January of 2019. Chloe's grandmother Eunice had the ability to transcend style beyond what she chose to wear. She extended her personal taste through acts of kindness, thoughtful encouragement and motivation to pursue seemingly impossible dreams. It was her influence that led Chloe to start a brand with a mission to empower others in honor of her grandmother's name.

Chloe currently designs and hand makes each piece of jewelry in her home studio in Omaha, Nebraska. She specializes in laser cutting technology to produce whimsical and trendsetting designs that are highly sought after from customers across the United States and internationally. The label operates with ethical standards by producing in small batches using thoughtfully sourced remnant material and recycled packaging to minimize waste.

In 2016 during her undergraduate studies, Chloe met friend and Costa Rican native, Katherine Rodriguez. The two collaborated on a sustainable fashion design project which later received the Award of Honorable Mention from the University of Nebraska - Lincoln. From then on, their friendship and partnership flourished and continues to be the driving force behind the future of Eunice.

Together they aim to expand Eunice’s production to Costa Rica by partnering with highly skilled artisans —putting craftsmanship, sustainability, and human rights at the forefront of their mission. With their combined knowledge of design, technology and entrepreneurship, they will provide extensive training and opportunities for development to women and artisans in Costa Rica. The name Eunice translates to ‘she conquers’, which is exactly what they hope to empower in others through their business.