Inspired by her grandmother, Chloe DeCoito —Founder and Nebraska native— created Eunice the Label in January of 2019. Chloe's grandmother Eunice had the ability to transcend style beyond what she chose to wear. She extended her personal taste through acts of kindness, thoughtful encouragement and motivation to pursue seemingly impossible dreams. It was her influence that led Chloe to start a brand with a mission to empower others in honor of her grandmother's name.

Eunice is a small-batch jewelry label with a whimsical, nostalgic, and vibrant aesthetic. Each piece is designed and handmade by Chloe in her home studio in Omaha, Nebraska. We use thoughtfully sourced remnant material and recycled packaging to minimize waste whenever possible. Eunice aims to improve our sustainability efforts as we grow and continue to offer beautifully crafted jewelry at an affordable price.