Inspired by her grandmother, Chloe DeCoito Capricorn, space cowgirl and Nebraska native created Eunice the Label in 2019.

Chloe's grandma Eunice had the ability to transcend style beyond what she chose to wear. She extended her personal taste through acts of kindness, thoughtful encouragement and motivation to pursue seemingly impossible dreams. Eunice played a crucial part in DeCoito taking her dream internship in New York City that led DeCoito to start her own brand a few years later.

Eunice is a collection of handmade jewelry and accessories that are whimsical, trendsetting and vibrant. Each piece is individually handmade in Omaha, NE by Chloe herself. As a brand we practice slow fashion by thoughtfully sourcing remnant material to minimize waste and only producing in small batches.

We encourage others to adopt a similar mindset —invest in pieces that truly excite you, that you can enjoy for a lifetime. Find your next favorite piece and get groovy with us!